The domain name is the calling card of Internet enterprise. Change website domain name, mean relation of the brand that should manage to coming for years, client to undertake reshuffle, one brings annihilative blow likely to the enterprise carelessly. Accordingly, although happen from time to tome around the controversy of the domain name, dispute, very rare however business dares to change a domain name actively, lease of life of a gleam of would rather be sought in lengthy litigation.

But after cannot satisfy an enterprise to expand demand when original domain name or be immersed in controversy, decisive taking corresponding step just is to make the accurate method of company establish oneself in an unassailable position. Not long ago, skyline community changes with respect to the domain name that deduced such successes case. It is reported

, skyline community begins to enable Tianya.cn domain name formally from November 1, 2005, the domain name will be held to change a press conference in Beijing on November 8, to November 15, the domain name enables 15 days formally, release formally external one week later, the original visit discharge of skyline community comes smoothly already by Tianyaclub.com switch Tianya.cn.

According to the data that statistical orgnaization Alexa releases, the in global website rank of the Tianyaclub.com before the domain name changes is 118, skyline community releases Tianya.cn domain name formally one week later, on November 15, global rank is Tianya.cn that day 104, tianya.cn all ranks 111 when Zhou Ping. From the point of above data, skyline community finished this domain name already smoothly to change the action.

This skyline domain name changes the action, got media of domestic much home, website, and the close attention of expert of domain name bound, scholar. Introduced from the northern and western nationalities or from abroad steel of arbitral center expert writes controversy of well-known domain name civil point out, skyline community this " enable dispute of CN domain name in time to often be worth to draw lessons from, those who reflect this company mothball domain name is enough with the attention to CN domain name, the efficiency that its crisis tackles key problem also theres is no lack of to be in wonderfully. " skyline is this short time, efficient the ground finished a domain name migratory, it is oneself not only successful open more capacious brand manages platform, and also offer to be able to offer the referenced, classic case that draw lessons from for other company.

According to skyline community concerned controller expresses, below the circumstance that at present Tianya.cn of new domain name enables smoothly, the enterprise that serves as a normal operation can concentrate energy at advocate business Wu, make hammer and tongs " the home on global Chinese net " . "Go up to the net and the certain and disloyal opinion on public affairs of media, the company will not be responded to one by one, we believe, the rumor stops Yu Zhi person, fair and free will of people. Incident of dispute of this domain name already entered normal judicatory order, we believe law to be able to make just judgement. We believe law to be able to make just judgement..